Sure Billy Mays has terrible gestures. And sure they’re distracting. But Billy Mays isn’t a highly successful pitchman for no reason. He’s successful because he knows how to get listeners fired up about his products.Â
What fires people up is his vocal and facial energy.
If he really wanted to, Billy Mays could fix his gestures. Â But what if he calms down his gestures and at the same time loses the amazing energy?
That’s not a good trade off.
Gestures don’t sell. Energy does. Passion is contagious and gets people fired up to buy. Â
So fix the gestures if you can Billy Mays. But don’t lose that energy. Because that energy is what’s putting the spaghetti on your table.Â
