“We don’t always have to be clever, thank goodness. Often, simply being clear is enough.”
Those are the first words of a new book by blogger and consultant Christopher Johnson called Microstyle: The Art of Writing Little. It received a rave review from The New York Times.
While Johnson’s book is about writing, we certainly think many of his ideas apply will apply for speaking as well. One of the things we often tell our clients is that too many people sacrifice clarity at the alter of clever.
