To Inspire, Give Plan then Tell Story

I was working recently with the President of a small financial services company who wanted help in inspiring her top producers. 

“What should I tell them?” she asked me.

“If you want to get people fired up, lay out a plan for success, then tell a story about how that plan works,” I said.

And that’s what she did.  She told her team members that success this year would be to open 500 new accounts. Then she detailed a marketing plan to get there.  Then she told a story about how one of the team members had added more than 500 new accounts last year.  

“I could feel people getting excited as we discussed it,” she said.

There’s something about a proven path to success that gets people fired up.

Print Friendly, PDF & Email