I was working recently with the President of a small financial services company who wanted help in inspiring her top producers.Â
“What should I tell them?” she asked me.
“If you want to get people fired up, lay out a plan for success, then tell a story about how that plan works,” I said.
And that’s what she did.Â She told her team members that success this year would be to open 500 new accounts. Then she detailed a marketing plan to get there.Â Â Then she told a story aboutÂ how one of the team members had added more than 500 new accounts last year.Â Â
“I could feel people getting excited as we discussed it,” she said.
There’s something about a proven path to success that gets people fired up.