Use Testimonials To Persuade Your Prospect

To add persuasive power to your next pitch, consider using a testimonial. 

 

I received an odd lesson in the power of testimonials the other day on a drive down to Birmingham.  I had stopped to fill up my gas tank and buy a drink.

 

I was in front of the drink cooler in the gas station’s convenience store reading the ingredients on a bottle of Vitamin Water. There were lots of ingredients and I wanted to make sure that it contained no caffeine. The long list of ingredients on a bottle of “water” gave me pause.

 

At that moment, a man wearing blue jeans, a t-shirt,  and several tattoos approached the cooler and reached down to get a bottle of blackberry flavored Propel.

 

“Don’t drink that stuff,” he said, referring to my Vitamin Water. I looked up a little surprised. He was far better spoken than I expected. “That has too many ingredients. I read about this stuff in Men’s Health Magazine. Blackberries are great for your colon. You should consider this stuff.” And then he went to the front of the store to pay for his drink.

 

I thought about his unsolicited testimonial and went with the Propel. I mean, who doesn’t want a healthy colon?