Tonight is the first night of Passover. For many Jews, including me, it’s a favorite holiday because it’s a family get together.
But it’s also a highly engaging religious service. Indeed, speakers can learn a lot about connecting with audiences from the Seder service.
First, the Seder is a lesson in the power of a story. The entire event is centered around the story of the escape from Egypt.
Second, the Seder teaches the importance of Q&A. One of the highlights of the event is the asking of the Four Questions.
Third, the Seder shows the power of audience participation and interaction. There’s responsive reading and singing. There’s a mysterious open-door vigil for the ever-elusive Elijah. There’s even a treasure hunt.
Fourth, the Seder plate is a multi-tiered lesson in the power of analogies and visual aids to help reinforce a message.
So for your next presentation, think about a Seder. Tell stories. Leave plenty of time for questions. Find ways to get the audience involved. Use creative visuals aids.