How to Make Your Listeners Love You When You Give a Speech or Sales Presentation

A study of what makes people fall in love has implications for helping speakers connect with audiences.  Specifically, the more personal stuff you reveal about yourself, the more likely your audience is to like you.

At least that’s the conclusion that we draw from a study about what makes people fall in love. 

In the study, researchers at the State University of New York at Stony Brook gave pairs of students scripts that urged them to reveal things about themselves in varying degrees. The pairs that revealed more about themselves tended to form closer personal bonds. In fact one pair got married.

What does all this mean for those that want to connect better with an audience?  Simple. The more you reveal about yourself during a presentation, the more the audience will like you. 

Indeed, at Speechworks, we urge our clients to tell stories about themselves as part of the presentation.  Certainly you want to tell about your own success stories. If you’re trying to persuade a client to hire your accounting firm, tell stories about your own experiences solving other similar accounting problems.

But it’s also a good idea to weave personal details about yourself in the course of the presentation.  Letting people know that you have children or are learning to play tennis are personal details that will help you connect with the audience.

Next time you have to put together a speech, let the audience in on some personal details of your life. They’ll fall in love with you.

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