Today is the birthday of George Orwell.Â He wrote one of my favorite novels, “1984.”Â If you haven’t read it, stop what you’re doing right now and get a copy and start reading.
The man who invented “Big Brother” had a thing or two to say about what it takes to connect with audiences.Â Orwell said,Â “The great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns … instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.”
And he said, “If liberty means anything at all, it means the right to tell people what they do not want to hear.”
Just something to think about next time you have to stand up and say something.