“The reason that the all-American boy prefers beauty to brains is that he can see better than he can think.”
Those are the words of Farrah Fawcett, the model and actress who died recently.
Her point is clearly relevant to issues of public speaking. What we say in a presentation is obviously important. But many people make a huge mistake by underestimating the importance of how we look and sound.
If you were to simply read the words of the classic song “Teddy Bear”, it wouldn’t seem like much. But let Elvis deliver those same words and suddenly the song touches you deep down.
Farrah Fawcett was right. Visual (and vocal) impressions matter a lot.