Marketing guru Seth Godin has an intriguing post today about “Fitting in versus standing out.” He points out that in everything you do, you need to choose whether you want to fit in or stand out.
In the public speaking and sales presentation world, I think the choice is obvious. You need to stand out.
Of course, that doesn’t mean that you need to be fool. You need to stand out as the obvious choice, the best partner, or a clear leader.
The problem I see is that many people find that extremely scary. “If I present like that,” one client one told me as I urged her to speak with more passion and to hone her points more, “then people are going to notice that I’ve changed.”
To which I respond, “Yes. We’re not here to help you become average. We want you stand out.”
Stand out in a good way. Stand out in a good way. Stand out in a way that makes people want to be aligned with you.