Here’s a fun video from a British communication skills coaching firm. The video addresses a study conducted many years ago by Albert Mehrabian, a social scientist who studied the way that we communicate. Many presentation skills coaching firms have over-emphasized Mehrabian’s study, citing it for the idea that style is far more important than substance.
At Speechworks, we have cited the study for years. But we don’t see it as a religion. Rather, we merely cite it for the idea that how you look and sound matters. We feel strongly that you have to have great content to give a great speech.