Busting the Mehrabian Myth
Here’s a fun video from a British communication skills coaching firm. The video addresses a study conducted many years ago by Albert Mehrabian, a social scientist who studied the way that we communicate. Many presentation skills coaching firms have over-emphasized Mehrabian’s study, citing it for the idea that style is far more important than substance.
At Speechworks, we have cited the study for years. But we don’t see it as a religion. Rather, we merely cite it for the idea that how you look and sound matters. We feel strongly that you have to have great content to give a great speech.
Enjoy.
httpv://www.youtube.com/watch?v=7dboA8cag1M
Hi there
Well it is definitely good to know the source of that study! It is used so extensively that it is typically presented as a communication ‘truth’ rather than one person’s opinion.
It is also interesting to be reminded, yet again, of the importance of context. Almost always Mehrabian’s results are divorced from the context within which they were offered. No wonder we become so quickly misinformed.
Thanks for this.
Gwen McCauley
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