How Twitter Can Make You a Better Public Speaker

One of the fun things about new media is that they yield unexpected benefits.  Twitter is the popular  and trendy microblogging service where you broadcast your thoughts to friends and followers in bite-sized “tweets”, messages that can be no longer than 140 characters.

And most people have been touting it as an interesting and potentially powerful networking and marketing tool. And I would agree with that.

But I think Twitter can also make you a better public speaker. The best speakers are the ones that can boil their thoughts down to easy-to-digest idea for their listeners. Twitter helps you do that.

Here’s a simple Twitter formula for a great presentation: one major tweet and three sub-tweets. 

The major tweet should be the key message for your presentation. All good presentations should make a single simple point. You should be able to express that point –  al la Twitter — in 140 characters or less. 

Let’s say that you’re a software seller pitching for a piece of new business.  Your presentation is to the CEO and CFO of a financial services company. The major tweet might be “Our software is going to make your company more productive.”  That’s 58 characters.  A nice compact tweet and a nice clear benefit statement that will make your listeners pay attention.

You then want to support that statement with three simple “sub-tweets” that support your major tweet.  They might be “Our software is easy to learn.” (29 characters) “Our software is easy to install.” (26 characters) “Our software can reducing staffing costs.” (35 characters). 

Of course you would fill out your presentation by going into detail about your sub-tweets, providing data, stories and other supporting evidence.

But the core of your message would be the main tweet and three sub-tweets.

So if you want to be a great presenter, consider opening a Twitter account. It could be the best thing to ever happen to your listeners.

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