Cold Calling Advice from the Late William Safire

William Safire
William Safire

New York Times Columnist  Maureen Dowd has an interesting column today about her colleague William Safire, the conservative pundit who died last Sunday.

What caught my eye was a little bit of cold-calling advice from Safire.

What do you do when someone at the White House won’t call you back?  According to Safire,  ” . . . leave them a single-word message about what you wanted to talk about: “Malfeasance.”

What an interesting idea!

One of the biggest problems with cold calls is the set up and the failure to get to the point. But what if we made it a goal to leave one-word cold calling messages?

“Hello this is Joey Asher with Speechworks. Win! Call me at 404-266-0888.”

Too short?

Think I’d get any call backs?

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