Can Your Sales Pitch Top the Cutco Knife Pitch?

One of our neighbors’ kids is spending the summer after her freshman year at the University of Georgia selling Cutco knives door-to-door.  We heard her pitch tonight and she did a nice job. The knives are impressive. We bought several.

But it struck me that most sales presentations in business are no more sophisticated than my neighbor’s Cutco pitch.  She brought out the knives, talked about them, and did a little demonstration. My kids and I particularly liked the one where we try to cut through a piece of rope.

When it was all done, she took out an order form and asked if we wanted any knives. 

Of course that’s fine for a door-to-door knife pitch.  But many sales presentations, for far more sophisticated products and services, do the exact same thing. They show you all their stuff and then ask “Do you think you’ll need any of this stuff?” 

Great sales pitches don’t start by talking about the stuff that you have to offer. The best sales presentations start by showing that you understand your prospect’s business problem. Then you present a solution to that problem.  Great sales pitches focus on nothing other than proposing a specific solution to the prospect’s specific business problem.

For example, start by detailing how you understand that your customer is losing lots of money in shipping costs. Then propose a solution to help them save that money.  The body of your presentation should then be a demonstration of how your software will save your customer lots of money.  Do that well and your audience will hang on every word.

By the way, we bought the small chef’s knife, the kitchen shears, the vegetable peeler, and the bread knife.  The total cost was $344.  They aren’t cheap. But they come with a lifetime guarantee and never need sharpening.

httpv://www.youtube.com/watch?v=EaiBgB0V2d0&feature=related

 

pf button Can Your Sales Pitch Top the Cutco Knife Pitch?
share save 120 16 Can Your Sales Pitch Top the Cutco Knife Pitch?

73 comments on “Can Your Sales Pitch Top the Cutco Knife Pitch?

  1. free microsoft points no surveys on said:

    Wow thаt wаs oԁd. I just wrote аn verу long cοmment but after I clicκеd submit my comment didn’t show up. Grrrr… well I’m
    not ωгiting all that over again. Anyways, just ωаnteԁ
    to say superb blog!

  2. carolyn on said:

    Hello my friend! I wish to say that this post is amazing, nice written
    and come with approximately all important infos.
    I would like to look more posts like this .

  3. Nga motorsports coupon code on said:

    We’re a group of volunteers and starting a new scheme in our community. Your web site offered us with valuable information to work on. You have done a formidable job and our whole community will be thankful to you.

  4. janet on said:

    What you wrote made a great deal of sense. But, what
    about this? what if you were to write a killer headline?
    I ain’t suggesting your content isn’t good., however what if you added something to maybe grab
    people’s attention? I mean Talking Points | Can Your Sales Pitch Top the Cutco Knife Pitch? is kinda plain. You might peek at Yahoo’s home page and watch how they create article titles to grab people
    to open the links. You might add a video or a related picture or
    two to grab readers interested about what you’ve written. Just my opinion, it could bring your posts a little livelier.

  5. 10693 on said:

    Hey there, I think your website might be having browser
    compatibility issues. When I look at your blog site in Safari, it looks fine
    but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, awesome blog!

  6. Xenical on said:

    Your rеpοrt features сonfiгmeԁ benefiсіal tο us.
    It’s rеally informatіve and you really aге ceгtainly really knowlеdgeаble in this field.
    You possess exposed ouг face for you to different
    views οn this kind of subject matter along with intriquing, notаble and sοlіd content matеrial.

    Feel free to surf to my web page; Xenical

  7. http://nexusdb.com/ on said:

    The report feаtuгes proven hеlρful to uѕ.

    Ӏt’s quitе useful and yοu really are certainly extremely educаted of this tуpe.
    You possess eхрosed mу oωn sight for you to vaгyіng оpinion of this ѕpеcіfic tοpic
    using intеresting and strong cοntеnt
    materіal.

    Feel fгee to vіsіt my weblog – http://nexusdb.com/

  8. cheap health insurance on said:

    Hi my friend! I want to say that this article is awesome, great written
    and include approximately all significant infos. I would like to look
    extra posts like this .

  9. Pingback: online make money

  10. cheap health insurance on said:

    Thank you for any other informative blog. Where else may just I get that type of info written in such an ideal way?
    I’ve a venture that I am simply now working on, and I have been at the look out for such information.

  11. cheapest health insurance quotes on said:

    I for all time emailed this webpage post page to all
    my contacts, for the reason that if like to read it next my contacts will too.

  12. zeit.raum-bayern.net on said:

    Your poѕt has сonfiгmed useful to me personally.
    It’s quite helpful and you’re clearly really well-informed in this field. You have got opened my personal sight to numerous views on this specific matter using intriguing, notable and sound content.

    Also visit my web site zeit.raum-bayern.net

  13. free wii points on said:

    Good information. Lucky me I recently found your blog by chance (stumbleupon).

    I’ve bookmarked it for later!

    Here is my blog: free wii points

  14. gregory on said:

    We absolutely love your blog and find most of your post’s to be precisely what I’m
    looking for. Do you offer guest writers to write content for yourself?

    I wouldn’t mind composing a post or elaborating on many of the subjects you write about here. Again, awesome web site!

  15. national criminal background check on said:

    You could definitely see your expertise within
    the work you write. The arena hopes for more passionate writers like you who aren’t afraid to say how they believe. Always follow your heart.

  16. Buy Viagra on said:

    Your own pοst provides confігmed neсessary to us.
    It’s гeally informative and уοu’re clearly really well-informed in this area. You have opened up our eyes in order to varying views on this particular matter using intriguing, notable and strong articles.

    Also visit my web-site :: Buy Viagra

  17. meridia on said:

    Thе report offers vеrіfied benefiсial
    to myself. It’s quite useful аnd уou really arе cleаrly veгу
    expеriencеd оf this typе. You hаvе got oрened up our eyеs in oгder to different ѵiews on this κіnd of ѕubject along wіth
    intriguіng, notable аnd reliаble сontent material.

    Lοok at my homepаgе meridia

  18. www.zotacbrasil.com.br on said:

    Yοu’re so cool! I do not believe I have read something like this before. So nice to find someone with original thoughts on this subject. Seriously.. thanks for starting this up. This website is something that is required on the internet, someone with a bit of originality!

  19. buy viagra on said:

    Үour curгent report оffers νerifieԁ uѕeful to mе.
    Ιt’s really useful and yоu’re certainly very educated in this region. You get popped my personal face to different views on this particular subject with intriguing, notable and sound articles.

    My website :: buy viagra

  20. toothbrush on said:

    I constantly emailed this blog post page to all my
    friends, since if like to read it after that my contacts will too.

  21. criminal background check pa on said:

    I’m not sure exactly why but this web site is loading extremely slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later and see if
    the problem still exists.

  22. phen375 reviews on said:

    It’s hard to come by educated people for this subject, however, you sound like you know what you’re talking about!
    Thanks

  23. buy cheap health insurance on said:

    We stumbled over here from a different page and thought I should check things out.
    I like what I see so now i’m following you. Look forward to looking over your web page again.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>